The circulation of 9000 copies covers primarily the rural hinterland of Waiuku, Papakura and Pukekohe. It is mixed farming which includes horticulture, market gardening, fruit growing, dairy, sheep as well as many small lifestyle blocks. The circulation also includes the large residential areas of Waiuku (6500 population), Clarks Beach, Glenbrook, Patumahoe and Paerata.

Because of the geographic proximity to Auckland many of the population commute to work in the city and retain an affluent lifestyle, while retirement housing completes a very cosmopolitan diversity.